The Brown Sign Habit
- Bruce Miner
- Feb 22
- 3 min read

The park was closed when I got there. I'd spent the day working at a West Palm Beach hospital and found a brown sign pointing toward Jupiter Lighthouse on my drive back to the hotel. By the time I arrived, the gates were locked for the evening.
I parked anyway and found a trail running along the perimeter. It took me through scrub brush and palmettos, giving me glimpses of the lighthouse through the vegetation. Angles I wouldn't have seen if the park had been open and I'd walked the official path. Twenty minutes later, I felt like I could handle the rest of the week.
That brown sign detour is a habit I picked up from family road trips, back when my kids were young. Long drives from Georgia to Missouri required diversions, not just for them, staring at headrests and fighting over tape players, but for my wife and me. You can only flip a sing-songy children's audiobook so many times before you need a mental break and a physical outlet.
My kids could spot McDonald's PlayPlaces from half a mile away. But those stops got expensive and left everyone feeling worse, so we started following brown signs instead. You know the ones, those roadside markers indicating local attractions, historic sites, scenic overlooks. We'd pull off for Mammoth Cave or a Civil War battlefield or a random state park with a waterfall.
The Mammoth Cave stop still comes up in conversation. We took the cave tour, and afterward ate soup in the visitor center. It was cool and damp underground, and the soup was exactly what we needed: comfort food at the right moment. I am certain that is was poured straight out of an industrial size Campbell Soup can, but it was all we needed. That hour-long detour refreshed us for the next five hours of driving.
I don't travel by car much anymore. Two hundred nights a year in hotels means I'm usually in airports or rental cars pointed toward the next hospital. But the brown sign habit stuck. I still look for them, even though the format has changed.
Now the playground is a gallery walk in the Atlanta airport. A waterfront trail in a city where I'm working for three weeks. A lighthouse on the coast when I have an afternoon free. Solo travel makes these stops less memorable than family stories about cave soup, but they serve the same purpose, a mental and physical reset before the next stretch.
Here's the thing about serendipity: it happens by chance, but you have to be available for it. Ferris Bueller had it right: Life moves pretty fast, and if you don't stop and look around once in a while, you could miss it. The brown sign isn't magic. It's just permission to pivot when something catches your attention. Business travel grinds that instinct out of you. Efficiency becomes the goal. Fastest route, shortest walk, minimum time between obligations. I get it: I live in that rhythm most weeks. But the brown sign habit is the antidote. It's the reminder that sometimes the park being closed gives you a better view than the one everyone else gets.
You don't need to plan it. You just need to notice the sign and be willing to take the exit.
What's your brown sign? The detour that recalibrates your week when travel starts feeling like a treadmill? I'd like to hear what works for you.




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